A startup with
a personality.

That’s what the founder of Simple CRM Solutions wanted to convey with her branding. As a fun-loving individual, it was important that the company emphasized that characteristic, without losing a modern, Salesforce-vibe. The style guide delves into bold colors, a round, modern san-serif, and playful icons to answer the brand’s tone:

Playful & confident. Fun & professional.
Making complex solutions—simple.