Center
for Hope

Brand Identity, Visual Guidelines & Marketing Materials

INDUSTRY
community-based violence intervention & prevention

ROLE
lead graphic designer

CLIENT
Center for Hope

SERVICES
logo, brand design,
creative direction

  • Center for Hope, based in Baltimore and affiliated with LifeBridge Health, is dedicated to advancing hope, healing, and resilience for individuals impacted by trauma, abuse, and violence. The organization came to our design team aiming to establish itself as a center of excellence, offering intervention and prevention services for child abuse, domestic violence, community violence, and elder justice.

  • "Advancing hope, healing, and resilience for those impacted by trauma, abuse, and violence."

  • Logo System:
    Develop a new logo that aligns with the mission statement, communicates compassion, strength, and support, and represents the company's affiliation with LifeBridge Health.

    Visual Guidelines:
    Define color palettes, typography, logo usage and other visual elements to reinforce the brand identity.

    Educational Training:
    Equip Center for Hope team members to effectively communicate the organization's mission, values and brand identity through the new visual elements.

    Marketing Materials:
    Create impactful marketing materials—from letterhead to annual reports—that align with the brand identity, conveying a message of compassion and empowerment.

  • Key themes:
    compassion, strength, resilience, support, empowerment

    Target Audiences:
    survivors, caregivers, and communities impacted by trauma, abuse and violence

CFH annual report 2023 cover

Outcome

We developed a cohesive and impactful brand identity that resonates with the target audience, fosters a sense of hope and healing, and positions Center for Hope as a trusted resource for intervention and prevention services.